£39 a month. Everything included.
One price per location for the tap tag on your counter, the loyalty cards in your customers’ wallets, and a running account of your shop: who came back, who is drifting, why your numbers moved and what next week looks like.
First month free. No setup fee. No card details. No contract.
Six months of a real-looking café behind “See it working”, nothing to sign up for.
Unlimited customers · Unlimited stamps · Cancel anytime
One plan. However many customers walk through the door.
per month, per location
First month free.
£39 a month, or £390 a year - two months free.
Each location gets its own ready-to-use tap tag. Run one loyalty programme across all your locations, so customers can collect a stamp in one shop and redeem it in another.
Try it for a month, free. Then decide with your own numbers.
Your free month begins when you activate the tap tag, not when you order it. We do not ask for payment details.
01. Put it on the counter
Your tap tag arrives ready. Activate it when you are ready and your free month begins.
02. Watch what happens
See who came back, who is close to a reward and which regulars have started going quiet.
03. Decide if it earns its place
If TapReward is worth its £39, subscribe from your dashboard.
If it is not, do nothing. Stamp collection pauses and you are not charged.
After the free month, billing is monthly through Stripe. TapReward is not currently VAT registered, so £39 is the whole bill.
Cancel later from your dashboard and you will keep access until the end of the month you have paid for. Your customer list remains yours to export whenever you want it.
Everything included means everything.
One plan. No feature gates, customer limits or surprise upgrade conversations.
The tap tag that turns up ready
A polished acrylic tap tag for your counter. No battery, no Wi-Fi and no maintenance. One tap tag can serve every customer who walks through the door.
Your card in their wallet
A loyalty card carrying your name, colours and reward, saved into Apple Wallet or Google Wallet beside their bank card.
Customers enter one email address on their first visit. After that it is simply tap, stamp, done.
The number a stamp card cannot give you
See how many customers actually came back and how often, rather than only counting how many stamps were handed out.
The customers closest to returning
See who is one visit away from a reward. They are the customers most likely to come back with the right nudge.
The regulars going quiet
Spot customers who used to visit regularly but have not been back recently, before they disappear completely.
A reason to come back
Send opted-in customers a timely email when they are close to a reward or starting to drift.
What it noticed, and why
Plain-English findings when your numbers move, with the working shown. What the bank holiday did. Why your return rate changed. What happened the week you were closed.
What the scheme brought back
Repeat visits times your average spend, at the top of your dashboard, in pounds. An estimate, and labelled as one.
Your patch
Who lives nearby, how many rivals are within a five-minute walk, the local high street index and how the weather moves your visits. Read from public sources overnight, no setup.
The week ahead
Forecast, school and university terms, and ticketed events nearby, next to your usual visits for each day. So Thursday’s big event is not a surprise.
Whether each email worked
Every campaign shows how many of the people you emailed came back within a fortnight. The only number that matters, so it is the one we show.
Where people stop
The customer journey from first tap to reward and back again, so you can see the point at which people drift and do something about it.
Safe access for your staff
Staff can redeem rewards using a separate login. They cannot see customer information, settings or billing.
Anti-fraud you can see
Single-use tap codes and a visit cooldown stop repeat stamps. Your dashboard shows every blocked attempt.
Unlimited use and human support
No limits on customers, stamps, rewards or email nudges. If you need help, email James, the founder. He answers.
Will it earn back its £39?
£39 is only good value if TapReward helps create more than £39 in extra sales.
Use your own numbers below. During the free month, your real repeat-visit data will begin replacing the estimate.
And the £39 buys more than the loyalty scheme. It buys the part most small shops never get: somebody keeping an eye on the numbers, noticing when they move, and finding out why. That is normally an agency retainer or a spreadsheet you never open. Here it is the same £39.
This is an estimate, not a promise. Your dashboard shows what your real customers actually do.
The mechanics behind those sliders are well studied.
- Café stamp-card customers bought more often as their free coffee got closer, completing cards about 16% sooner than their starting pace implied. Kivetz, Urminsky & Zheng, 2006
- Customers who redeemed a reward spent 17.5% more a week in the month that followed. Taylor & Neslin, 2005
- A 5% improvement in retention has been shown to lift profits by 25% to 95%. Harvard Business Review, 2014, citing Bain & Co
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
Straight answers before you start.
When do I pay anything?
Your first month is free and we do not ask for card details. At the end of the month, you choose whether to subscribe. TapReward cannot charge you automatically because it does not have your payment information.
Can I pay annually?
Yes. £390 per location per year - twelve months for the price of ten. The free month still comes first, and you choose monthly or annual when you subscribe from your dashboard. You can switch between the two at your next renewal.
How long does the first visit take?
About 15 seconds, on the customer’s own phone. They tap the tag, type one email address, and the card saves straight into Apple or Google Wallet. It is not an account - there is no password, no form and nothing to confirm. One email, once. Every visit after that is a single tap.
Is VAT added?
No. TapReward is not currently VAT registered, so £39 is the complete monthly bill.
Do I pay more as my customer list grows?
No. It remains £39 per location whether you have thirty customers or three thousand. There are no limits on stamps, rewards or email nudges.
The only thing that changes your bill is adding another location.
Where does the local information come from?
Public sources: the Met Office for weather, ONS census data for who lives nearby, published school and university term dates, ticketed event listings, and the ONS high street footfall index.
Each figure in the dashboard has a “Where this comes from” link. None of it needs anything from you beyond your shop’s address.
Does it tell me what to do?
No. It tells you what happened, what it thinks the reason was, and what is coming up. You know your shop. It makes sure you are working from the facts.
What if it gets something wrong?
Every finding has a “Why we think this” link so you can check the working. And if you were closed, short-staffed or the road was dug up, you can log it in one tap so the record reflects what really happened.
What happens if I cancel?
Stamp collection pauses at the end of the period you have paid for. Your customers cards and stamp history are not deleted.
On the annual plan, your access runs to the end of the year you have paid for.
If you return later, you can continue where you left off.
Who owns the customer data?
You do. You are the data controller and TapReward processes the information for you.
You can export your customer list as a CSV whenever you want. Email nudges are only sent to customers who have opted in.
What if the tap tag is lost or damaged?
We will post a replacement free of charge. The tap tag itself holds no customer data, so nothing is lost. The replacement connects to your shop and the old tap tag stops working.
How does pricing work with multiple locations?
It is £39 for each location. Every location receives its own tap tag, but the loyalty programme works across all of them.
A customer can collect a stamp in one location and redeem their reward in another.
Try it for a month, free.
You will know if it is working.
See who came back, who is close and who has gone quiet. Then use your own customer numbers to decide whether TapReward earns its £39.
No card details. No setup fee. Cancel anytime.