Friday lunch is 18% quieter than the rest of your week
It was level with Thursday a month ago. Nothing in the calendar explains it, so it is worth a look from behind the counter.
The lunch hour is ninety minutes long.
Everything you will take today happens between twelve and half one, and there are three other places on the same street selling the same lunch. Customers tap the sign by the till, their card sits in Apple or Google Wallet, and the eighth lunch is on you.
First two months free. Then £39 a month. No contract. Cancel anytime.
Wallingford
The Bread Counter
6/8
Two more lunches, one on the house
Tap for your 8th lunch free
Straight to your wallet. No app.
Built for how it actually runs.
The queue is the whole business
A tap takes under two seconds, faster than the card machine says approved. Nothing to stamp, nothing to scan, and nothing that adds a second to a queue that is already out of the door at ten past one.
Three other places sell the same sandwich
That is exactly the point. When lunch is broadly the same everywhere, the card is the reason to walk past the other three, and it is a reason that gets stronger the closer they get to the free one.
You only get five days
A weekday only trade makes the card faster, not slower. A daily lunch customer finishes eight stamps in under a fortnight, which keeps the reward permanently in sight rather than somewhere over the horizon.
Every shop on the street is busy at one. TapReward tells you which of them are the same people, coming back.
Find out who stopped coming on Fridays.
A sandwich shop week has a shape, and the shape has been changing. The dashboard shows attendance per customer rather than per day, so a regular who quietly dropped from five lunches to three shows up as a name instead of a slightly softer Friday total.
Friday is your gap. 14 regulars are one lunch from a free one, and 6 have not been in since Tuesday.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First two months free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
20% faster
- The landmark goal-gradient study tracked a real café’s stamp cards and found customers returned sooner as the reward got closer, finishing about 16% quicker than their starting pace implied. A daily lunch habit is where that effect has the most room to work. Kivetz, Urminsky & Zheng, Journal of Marketing Research, 2006
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
