3 fewer visits than usual the week of the roadworks you logged
You told us the road was dug up. That may be the whole story, and it is worth watching whether it recovers.
The sixth visit is on the house.
A colour client who drifts is worth £100 a visit, and you usually find out months late. Clients tap the sign at the desk, their card sits in Apple or Google Wallet, and you can see a regular slipping while there’s still time to say something.
First month free. Then £39 a month. No contract. Cancel anytime.
Swindon
Marlow & Co
3/6
Halfway to a free blow-dry
Tap for your 6th visit free
Straight to your wallet. No app.
Built for how it actually runs.
Rebooking drift costs the most
The dashboard flags a six-week colour client at eight weeks, not when you notice the empty column in the diary.
The front desk is already busy
Clients tap the sign themselves while they settle up. There is no button for your team to press and nothing to explain between appointments.
You don’t want to hound people
No deposits, no penalties, no endless reminders. Nudges only ever reach clients who opted in, and you choose when to send one. It is a reminder that a reward is waiting, not a sales campaign.
Most loyalty schemes give away a free blow-dry. TapReward tells you whether it filled the quiet Wednesdays.
Fill the quiet Wednesday before it empties the week.
Salon weeks are lopsided. Saturday is spoken for and midweek has gaps. The dashboard shows which regulars are one visit from a reward, so a single Wednesday nudge fills chairs that would otherwise sit cold.
Wednesday is your gap. 7 clients are one visit from a free blow-dry, and 4 are overdue a rebook.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First month free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
34% vs 19%
- Customers given a loyalty card with a head start completed it at nearly twice the rate of customers given a blank one. Every TapReward card starts with the first stamp already earned. Nunes & Drèze, Journal of Consumer Research, 2006
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
