Saturday is carrying more of your week than it did a month ago
Weekday mornings are down 9% and Saturday is up 14%. The same customers, arriving on fewer days.
The morning regulars, counted at last.
You sell out most Saturdays, so it is easy to assume loyalty is a solved problem. The question is not who queues on Saturday. It is who used to come in on a Wednesday and stopped. Customers tap the sign by the till, their card sits in Apple or Google Wallet, and the tenth item is on you.
First two months free. Then £39 a month. No contract. Cancel anytime.
Faringdon
Pearl Street Bakehouse
8/10
Two more visits, one on the house
Tap for your 10th item free
Straight to your wallet. No app.
Built for how it actually runs.
The morning rush cannot slow down
A tap takes under two seconds, faster than the card machine says approved. Nothing for anyone behind the counter to stamp, scan or explain, and no second queue.
A loaf is too small to discount
Ten stamps is a 10% discount, and only to the customer who came ten times. It costs nothing on the visits that never happen, which is the opposite of a shelf wide price cut.
Selling out is not the same as coming back
A sold out counter tells you today went well. It does not tell you whether the same people bought it. The dashboard separates the two, so a good week and a loyal week stop looking identical.
A busy Saturday is not proof of loyalty. TapReward tells you how much of the week is the same people coming back.
Know your Wednesday regulars from your Saturday queue.
Weekends look after themselves. The visit heatmap shows who is coming midweek and who has quietly stopped, so a nudge goes out on the mornings that need it rather than the ones that never did.
Wednesday is your gap. 11 customers are one visit from a reward, and 4 have not been in for a fortnight.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First two months free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
20% faster
- The landmark goal-gradient study was run on a real café’s stamp cards: customers bought more often as the free item got closer, and finished their cards about 16% sooner than their starting pace implied. A daily counter is where the effect is strongest. Kivetz, Urminsky & Zheng, Journal of Marketing Research, 2006
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
