By trade
One card. Ten ways of running a counter.
The product does not change by trade. What changes is which objection comes first, how often a regular is due back, and what a reward can cost you. Each page below makes the case in the shape of one trade, with the numbers that trade actually runs on.
Coffee shops
A queue that cannot slow down, and regulars who come five days a week.
Tap for your 6th coffee free
Hair salons
Six to eight week cycles, high value clients, and rebooking drift you find out about late.
Tap for your 6th visit free
Barbers
Walk ins, a four week clock, and a ticket small enough that the giveaway has to be sized right.
Tap for your 8th cut free
Bakeries
A morning rush, a small basket, and a Saturday queue that hides what midweek is doing.
Tap for your 10th item free
Nail salons
A three week infill cycle, which is short enough that a fortnight of drift is already a lost client.
Tap for your 6th set free
Sandwich shops
Ninety minutes that decide the day, and three other places on the street selling the same lunch.
Tap for your 8th lunch free
Juice bars
Customers who arrive in bursts and leave in them, and a February that undoes most of January.
Tap for your 8th juice free
Car washes
Weather that moves the whole week at once, and hides a regular walking away inside it.
Tap for your 6th wash free
Gyms and studios
Attendance rather than spend, and cancellations that are decided weeks before the email arrives.
Tap in. 10 sessions, PT hour free
Restaurants and pubs
Weekends that sell themselves, and midweek covers that do not.
Tap for your 6th visit reward
Not on the list?
The card works anywhere a customer comes back and someone stands behind a counter, which is a longer list than ten. Dry cleaners, pet groomers, tattoo studios, garages, florists and dog walkers all run on the same repeat visit. It is £39 a month per location wherever you are on that list, and the first month is free. Ask about your trade and you will get an answer from the founder, usually the same day.