Your weekday morning regulars are down 2 against four weeks ago
Term starts in 31 days, and this patch fills up when it does. Worth knowing before the rush rather than after it.
Your regulars, back on repeat.
The morning queue moves fast, so your loyalty card has to move faster. Customers tap the sign by the till, their stamp card lives in Apple or Google Wallet, and the sixth coffee is on you.
First month free. Then £39 a month. No contract. Cancel anytime.
Witney
The Daily Grind
5/6
One more visit, free coffee
Tap for your 6th coffee free
Straight to your wallet. No app.
Built for how it actually runs.
The queue can’t slow down
A tap takes under two seconds, faster than the card machine says approved. Nothing for baristas to stamp, scan or explain.
Commuters are creatures of habit
When a five-days-a-week regular skips a week, you’ll see it, and one opted-in nudge (“your free coffee’s waiting”) lands before the new place becomes the habit.
Margins are tight
A six-stamp card is roughly a 14% discount for your most loyal customers only. Three extra visits a week covers the £39 , and the dashboard shows you whether it’s working.
Most loyalty schemes give away free coffees. TapReward tells you whether those free coffees are bringing people back.
Know your Tuesday problem from your Saturday rush.
The visit heatmap shows when regulars come, and when they stop. Quiet Tuesday afternoons are exactly when a “one stamp away” nudge fills tables. You set the rhythm; the system does the remembering.
Tuesday is your gap. 9 customers are one stamp away. A nudge now fills the afternoon.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First month free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
20% faster
- The landmark goal-gradient study was run on a real café’s stamp cards: customers bought more often as their free coffee got closer, and finished their cards about 16% sooner than their starting pace implied. This is the effect your card runs on. Kivetz, Urminsky & Zheng, Journal of Marketing Research, 2006
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
