Loyalty Tips & Insights
Practical advice for independent coffee shops looking to bring customers back.
Setting the Right Reward Threshold: 6, 8, or 10 Stamps?
How many stamps should customers need before they earn a reward? Too few and you're giving away margin. Too many and people lose interest. Here's how to find the sweet spot.
How to Bring Back Lapsed Customers (Without Being Annoying)
Every coffee shop loses customers over time. The good news? Most of them aren't gone for good. Here's how to win them back with the right message at the right time.
What Makes NFC Loyalty Different
QR codes, apps, and NFC tags all promise digital loyalty. But only one removes friction entirely. Here's why NFC changes the equation for independent businesses.
Repeat Customers: The Metric That Matters Most
Footfall is vanity. Repeat visit rate is sanity. Here's why your most important number isn't how many people walk through the door — it's how many come back.
Why Paper Punch Cards Are Costing You Customers
Paper loyalty cards seem cheap and easy — but they're quietly losing you repeat business. Here's what the data says, and what to do about it.