4 clients who normally rebook within three weeks have not been in for five
That is late for them specifically, rather than late in general. All 4 are opted in to hear from you.
The three week infill, kept in the diary.
Nails run on a shorter clock than hair, which means a client who slips by a fortnight has usually gone to whoever had a slot. Clients tap the sign at the desk, their card sits in Apple or Google Wallet, and the sixth set is on the house.
First two months free. Then £39 a month. No contract. Cancel anytime.
Banbury
The Polish Room
4/6
Two more sets, one on the house
Tap for your 6th set free
Straight to your wallet. No app.
Built for how it actually runs.
A two week slip is already a lost client
An infill cycle is short enough that drift shows up fast. A three week client at five weeks is on your list, not waiting to be noticed when the column is empty.
Hands are busy and the desk is not always staffed
Clients tap the sign themselves on the way out. There is nothing for a technician to press mid set and nothing to explain while the lamp is running.
Discounting sets trains people to wait
A standing offer teaches clients to book around it. A reward earned over six visits only ever pays out to the client who came six times, which is the client you wanted to keep anyway.
Most salons comp a set and hope. TapReward tells you whether she came back.
Fill the quiet Tuesday before the weekend hides it.
Nail weeks lean hard on Thursday to Saturday, and the early week goes begging. The dashboard shows which clients are one set from a reward, so one nudge fills chairs on the days that are actually short.
Tuesday is your gap. 5 clients are one set from a free one, and 3 are overdue an infill.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First two months free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
34% vs 19%
- Customers given a loyalty card with a head start completed it at nearly twice the rate of customers given a blank one, despite needing exactly the same number of visits. Every TapReward card starts with the first stamp already earned. Nunes & Drèze, Journal of Consumer Research, 2006
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
