Sign-ups from January have held at 78% after 60 days
The people you recruited in the summer are holding at 91%. Same offer, different month, and a gap worth understanding.
Streaks that live in their pocket.
Attendance predicts renewal long before the cancellation email arrives. Members tap on the way in, their streak sits in Apple or Google Wallet, and ten sessions earns a free PT hour.
First month free. Then £39 a month. No contract. Cancel anytime.
Oxford
Forge Gym
7/10
Sessions to a free PT hour
Tap in. 10 sessions, PT hour free
Straight to your wallet. No app.
Built for how it actually runs.
Cancellations are decided weeks early
Nobody quits the week they stop coming. A member who drops from four sessions a week to one shows up in your at-risk list while a conversation still helps.
No fobs, no new hardware
The tap tag needs no power, no Wi-Fi and no charging, and it does not replace your access control. It sits alongside whatever you already use and rewards the habit rather than policing the door.
Better than another class pack
Discounting memberships trains people to wait for a sale. Rewarding attendance pays out only to members who actually turn up. Those are the ones who renew anyway, and the ones on the edge.
Most gyms comp a session and hope. TapReward shows you who actually came back.
Catch the three-week cliff before it becomes a cancellation.
January intake fades on a schedule you can almost set a watch by. The dashboard shows attendance falling per member, not just in aggregate, so the nudge goes to the person whose streak just broke.
Monday carries your week. 12 members are three sessions from a PT hour, and 5 have not been in for a fortnight.
What we noticed
An example of the kind of thing your dashboard will say. The numbers will be yours.
£39/month
First month free from the day you activate.
- How long does the first visit take?
- About 15 seconds on their own phone - one email address, no account, no password. Every visit after is one tap.
- Do customers need an app?
- No. The card goes into the Wallet app already on their phone.
- What do staff have to do?
- Nothing during a visit. To redeem a reward, a four letter code on any phone or tablet signed in to your dashboard. About five seconds.
- What if a tap does not work?
- Serve the customer and sort the stamp out afterwards. They can tap on the way out, or you can add it from your dashboard. No queue waits on us.
- Can people cheat free stamps?
- One tap, one stamp, once a visit, and never more than two stamps a day per customer wherever the tag is tapped from. Blocked taps are counted on your dashboard. Only a stamp you add by hand is uncapped.
- What happens if I cancel?
- Nothing gets deleted. Customers keep their cards and you keep your list.
25% to 95%
- A 5% improvement in member retention has been shown to lift profits by 25% to 95%. Memberships live or die on the quiet weeks; TapReward flags who is drifting while there is still time to bring them back. Harvard Business Review, 2014, citing Bain & Co
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
